Low on Funds? Use These Techniques to Generate Real Estate Leads

I used to edit a segment of a website where agents sent in their most highly leveraged marketing ideas…where the investment is very low and the return relatively high. One strategy was the windshield postcard strategy. For every dollar the agent had spent ($35), it returned $321, for a 1:321 ROI. In this case, an……

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Spice Up Email Newsletters with Ultra Short Personal Stories

For real estate agents and home service providers (remodeling contractors, carpet cleaners, electricians, etc), your personality is often what makes someone like working with you, not just your prices or great service. Using email newsletters to remind people of why they like you is easy and almost free, and should be a staple of your……

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Could you get 30 real estate referrals per year?

If referrals make the best clients, and if referrals are the best way to build a sustainable real estate business, then why don’t more agents do what’s necessary to get more referrals? I ask this because in my line of work (real estate marketing) I frequently meet experienced agents who’ve never done anything to keep……

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Creative Email Newsletter Content Ideas that Really Connect

Before sending another filler email, like “How to Stage Your Home on a Budget,” or “5 Ways to Polish Your Mirrors,” consider using email campaigns that stand out from the crowd and generate real engagement with your real estate leads and clients. If you’re one of the thousands of Realtors sending email campaigns, then you’re……

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How to Get a Few Quick Real Estate Clients

Everyone loves referrals. They’re possibly the best way to get clients now, as well as to fill a pipeline with future clients. But not everyone gets referrals, or even understands how to generate them proactively. Even experienced real estate agents often leave thousands of dollars on the table because they don’t tap referrals. While there……

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