Category Archives: Consultative Selling

The Key to Converting More Open House Clients

Do you love looking at houses? Most people do. There’s something almost alive about houses that makes us want to engage with them. We say a house feels good or bad, inviting, cold, or warm. We say a house has good bones, could use a facelift, or needs some love. It’s one of the reasons……

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How to Convince a Seller to Remodel before Selling

Can you convince sellers to remodel first? Did you see that Inmann article by Gill South about Tracy McLaughlin? (https://www.inman.com/2017/09/13/agent-transforms-unsellable-homes-into-chic-money-machines/) Tracy is a top producer who specializes in getting sellers to pony up significant amounts of money to make renovations before selling. Her marketplace is very high-end Marin County in the San Francisco Bay area.……

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Got a Hesitant Home Buyer? Here’s How to Help them Make a Decision

Have you ever had a home buyer “disappear” on you? Or had clients who dragged their feet, and you felt like you were the only one invested in them buying? Or had clients who toured 5,000 homes and still couldn’t make up their minds? You can be forgiven for throwing up your hands and walking……

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