Category Archives: E-Newsletter Strategies

4 Tips for Getting Client Referrals from Email Newsletters

If you’re a real estate agent or small home services business owner, there is no better ROI in marketing than email newsletters, because the cost is so low compared to the return you get. But just like other kinds of marketing, the real value comes from how you use them. Here are four tips for……

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Quick Ways to Make Your Real Estate Newsletters Fun and Local

When we think of being hyper-local, we tend to think about adding real estate statistics, listings, or a local blog post. But there are other ways to create a “community-Realtor” (or contractor, lender, home inspector, etc.) effect, giving you and your business a familiar, sociable, and approachable feeling. 1. Use a “where in the community”……

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How to Get People to Open Your Email Newsletters

A good open rate for email newsletters is between 18% and 23%. If your email real estate newsletter (or any other business newsletter) rates are below that, or if you’d like to do even better than average, here are four ways to improve your open rates: 1. Use a compelling subject line. Subject lines must……

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Spice Up Email Newsletters with Ultra Short Personal Stories

For real estate agents and home service providers (remodeling contractors, carpet cleaners, electricians, etc), your personality is often what makes someone like working with you, not just your prices or great service. Using email newsletters to remind people of why they like you is easy and almost free, and should be a staple of your……

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Creative Email Newsletter Content Ideas that Really Connect

Before sending another filler email, like “How to Stage Your Home on a Budget,” or “5 Ways to Polish Your Mirrors,” consider using email campaigns that stand out from the crowd and generate real engagement with your real estate leads and clients. If you’re one of the thousands of Realtors sending email campaigns, then you’re……

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