How many deals should your real estate newsletters generate?

Real estate agents like things to happen in a big way. We want a big income. We help people through the biggest transaction of their lives. We work big hours. We take big risks with our family’s fortunes. We spend big, too. In fact, it can seem like we’re spending ourselves right into a big……

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Top 7 ways to keep your real estate newsletters out of spam

As a real estate agent (or any independent business person), if you’re not emailing your past clients and leads, then there’s a good chance you’re invisible to them. And even if you are emailing them, if your newsletters are going into their spam folder, then you’re still missing that vital connection. To stay top of……

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In Real Estate Are Print or Email Newsletters Better?

This post is about monthly real estate newsletters sent for the purpose of client retention and follow-up, not for internet lead conversion. For the difference, see: What is a real estate newsletter? Over the years, I’ve gone back and forth on the idea print vs. email newsletters for client retention. Today in 2019 I can……

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4 Tips for Getting Client Referrals from Email Newsletters

If you’re a real estate agent or small home services business owner, there is no better ROI in marketing than email newsletters, because the cost is so low compared to the return you get. But just like other kinds of marketing, the real value comes from how you use them. Here are four tips for……

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Quick Ways to Make Your Real Estate Newsletters Fun and Local

When we think of being hyper-local, we tend to think about adding real estate statistics, listings, or a local blog post. But there are other ways to create a “community-Realtor” (or contractor, lender, home inspector, etc.) effect, giving you and your business a familiar, sociable, and approachable feeling. 1. Use a “where in the community”……

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