What makes me want to open your email? Comparing Subject Lines

Everyday I get around 68 emails in my junk account. You know the drill. As I scan down the list each morning, I recognize the names of most of the senders, because I did opt in to get their emails. Even so, I only open a small fraction of them, maybe two. Maybe one. Often……

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email marketing panel discussion

15 Things You Might Not Know about Email Marketing for Your Real Estate (or Any Other) Business

In the pursuit of more knowledge about marketing with real estate newsletters, I attended an SEO meeting last night in San Diego. Four specialists conducted a panel discussion about the issues of personalization, deliverability, and content in email marketing. The perspective was refreshingly practical, coming from experts in the trenches who are charged with doing……

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reading newsletter on ipad

How to Make Pre-Written Real Estate Newsletters More Relevant

Pre-written real estate newsletters provide a valuable service to real estate agents, saving them gobs of time and money, contributing to their brand, maintaining consistency, and for many, providing their only form of follow-up marketing. But because pre-written newsletters are by necessity somewhat generic–even if they are interesting–they may ring a bit bland to past……

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Brilliant Ways to Toot Your Own Horn in Real Estate Newsletters

There’s nothing as wonderful as a public endorsement by a real estate client…especially when a buyer calls and says the magic words, “I read about you on Zillow (Trulia/Redfin/Your Company’s Website, etc.). Can you help me?” That’s a great feeling! But there’s another place you could use endorsements…and that’s to generate referrals from your past……

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How Real Estate Newsletters Are Like Fundraising Newsletters

Recently while I was doing research on the differences between real estate email newsletters and print newsletters, I came across an interesting parallel to the real estate industry in the “industry” of fundraising. Like real estate agents, organizations that solicit donations have a long marketing horizon. Well-qualified donors tend to give repeatedly, but only over……

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