How many deals should your real estate newsletters generate?

Real estate agents like things to happen in a big way. We want a big income. We help people through the biggest transaction of their lives. We work big hours. We take big risks with our family’s fortunes. We spend big, too. In fact, it can seem like we’re spending ourselves right into a big……

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Top 7 ways to keep your real estate newsletters out of spam

As a real estate agent (or any independent business person), if you’re not emailing your past clients and leads, then there’s a good chance you’re invisible to them. And even if you are emailing them, if your newsletters are going into their spam folder, then you’re still missing that vital connection. To stay top of……

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What is a real estate newsletter?

I’ve noticed that not everyone sees the concept of “real estate newsletter” the same way, and that can cause some confusion. Some agents see real estate newsletters as hard-copy, old-fashioned printed newsletters. Others see them as email marketing content sent to a list of internet leads. Still others see them as email “blasts” of new……

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In Real Estate Are Print or Email Newsletters Better?

This post is about monthly real estate newsletters sent for the purpose of client retention and follow-up, not for internet lead conversion. For the difference, see: What is a real estate newsletter? Over the years, I’ve gone back and forth on the idea print vs. email newsletters for client retention. Today in 2019 I can……

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How to Get People to Open Your Email Newsletters

A good open rate for email newsletters is between 18% and 23%. If your email real estate newsletter (or any other business newsletter) rates are below that, or if you’d like to do even better than average, here are four ways to improve your open rates: 1. Use a compelling subject line. Subject lines must……

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