Category Archives: Email Marketing

What is a real estate newsletter?

I’ve noticed that not everyone sees the concept of “real estate newsletter” the same way, and that can cause some confusion. Some agents see real estate newsletters as hard-copy, old-fashioned printed newsletters. Others see them as email marketing content sent to a list of internet leads. Still others see them as email “blasts” of new……

More →

Share this!
  • 6
    Shares
  • 6
    Shares

How to Get People to Open Your Email Newsletters

A good open rate for email newsletters is between 18% and 23%. If your email real estate newsletter (or any other business newsletter) rates are below that, or if you’d like to do even better than average, here are four ways to improve your open rates: 1. Use a compelling subject line. Subject lines must……

More →

Share this!
  • 6
    Shares
  • 6
    Shares

Creative Email Newsletter Content Ideas that Really Connect

Before sending another filler email, like “How to Stage Your Home on a Budget,” or “5 Ways to Polish Your Mirrors,” consider using email campaigns that stand out from the crowd and generate real engagement with your real estate leads and clients. If you’re one of the thousands of Realtors sending email campaigns, then you’re……

More →

Share this!
  • 6
    Shares
  • 6
    Shares

What makes me want to open your email? Comparing Subject Lines

Everyday I get around 68 emails in my junk account. You know the drill. As I scan down the list each morning, I recognize the names of most of the senders, because I did opt in to get their emails. Even so, I only open a small fraction of them, maybe two. Maybe one. Often……

More →

Share this!
  • 6
    Shares
  • 6
    Shares
email marketing panel discussion

15 Things You Might Not Know about Email Marketing for Your Real Estate (or Any Other) Business

In the pursuit of more knowledge about marketing with real estate newsletters, I attended an SEO meeting last night in San Diego. Four specialists conducted a panel discussion about the issues of personalization, deliverability, and content in email marketing. The perspective was refreshingly practical, coming from experts in the trenches who are charged with doing……

More →

Share this!
  • 6
    Shares
  • 6
    Shares