Real Estate Newsletter Strategies with Higher ROI

Our company has been in the real estate newsletter business for nearly two decades, and we know anecdotally that real estate newsletters work. Unfortunately, there isn’t a lot of hard data to back that up, and here’s why: When we’ve attempted to survey our newsletter subscribers for quantitative data, we haven’t been able to control……

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How to Make Pre-Written Real Estate Newsletters More Relevant

Pre-written real estate newsletters provide a valuable service to real estate agents, saving them gobs of time and money, contributing to their brand, maintaining consistency, and for many, providing their only form of follow-up marketing. But because pre-written newsletters are by necessity somewhat generic–even if they are interesting–they may ring a bit bland to past……

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Is It Worthwhile Following Up with Real Estate Clients?

A customer cancelled her real estate newsletter account yesterday. The reason? She’s “too busy and doesn’t need it right now.” Of course, we cancelled the account without question, but I was itching to scream NO! Not for us, but for her. I recall when the real estate market was starting to take a dive in……

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Choose the Right Real Estate Newsletter for Your Business

There’s no question that newsletters are the key to retaining lifetime clients and generating increasing numbers of referrals. Suppose a Top Producer were to call you today and say she is retiring after twenty years in the business. She offers to sell you her list of past clients and referral sources. Her list consistently generates……

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