Top 7 ways to keep your real estate newsletters out of spam

As a real estate agent (or any independent business person), if you’re not emailing your past clients and leads, then there’s a good chance you’re invisible to them. And even if you are emailing them, if your newsletters are going into their spam folder, then you’re still missing that vital connection. To stay top of……

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In Real Estate Are Print or Email Newsletters Better?

This post is about monthly real estate newsletters sent for the purpose of client retention and follow-up, not for internet lead conversion. For the difference, see: What is a real estate newsletter? Over the years, I’ve gone back and forth on the idea print vs. email newsletters for client retention. Today in 2019 I can……

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4 Tips for Getting Client Referrals from Email Newsletters

If you’re a real estate agent or small home services business owner, there is no better ROI in marketing than email newsletters, because the cost is so low compared to the return you get. But just like other kinds of marketing, the real value comes from how you use them. Here are four tips for……

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Real Estate Newsletter Strategies with Higher ROI

Our company has been in the real estate newsletter business for nearly two decades, and we know anecdotally that real estate newsletters work. Unfortunately, there isn’t a lot of hard data to back that up, and here’s why: When we’ve attempted to survey our newsletter subscribers for quantitative data, we haven’t been able to control……

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Choose the Right Real Estate Newsletter for Your Business

There’s no question that newsletters are the key to retaining lifetime clients and generating increasing numbers of referrals. Suppose a Top Producer were to call you today and say she is retiring after twenty years in the business. She offers to sell you her list of past clients and referral sources. Her list consistently generates……

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