Category Archives: Uncategorized

Is It Worthwhile Following Up with Real Estate Clients?

A customer cancelled her real estate newsletter account yesterday. The reason? She’s “too busy and doesn’t need it right now.” Of course, we cancelled the account without question, but I was itching to scream NO! Not for us, but for her. I recall when the real estate market was starting to take a dive in……

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Brilliant Ways to Toot Your Own Horn in Real Estate Newsletters

There’s nothing as wonderful as a public endorsement by a real estate client…especially when a buyer calls and says the magic words, “I read about you on Zillow (Trulia/Redfin/Your Company’s Website, etc.). Can you help me?” That’s a great feeling! But there’s another place you could use endorsements…and that’s to generate referrals from your past……

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Choose the Right Real Estate Newsletter for Your Business

There’s no question that newsletters are the key to retaining lifetime clients and generating increasing numbers of referrals. Suppose a Top Producer were to call you today and say she is retiring after twenty years in the business. She offers to sell you her list of past clients and referral sources. Her list consistently generates……

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