LOCAL LINKS
Having local links in your email newsletters is one of the best ways to be of unique value to your recipients. The base newsletter template already includes these links at the top:
We recommend adding one or more of the following links:
You'll need to provide us with each link, ensuring it's a persistent link that won't change from month to month. For instance, a link to an IDX search you've set up, or a news channel's current events calendar.