Fun Ways to Make Your Real Estate Newsletters Hyper-Local and Hyper-Friendly
When we think of being hyper-local, we tend to think about adding real estate statistics, listings, or a local blog post. But there are other ways to create a “community-Realtor” (or contractor, lender, home inspector, etc.) effect, giving you and your business a familiar, sociable, and approachable feeling. 1. Use a “where in the community”…
Transforming a Ho-Hum House into a Money Machine
Can you convince sellers to remodel first? Did you see that Inmann article by Gill South about Tracy McLaughlin? (https://www.inman.com/2017/09/13/agent-transforms-unsellable-homes-into-chic-money-machines/) Tracy is a top producer who specializes in getting sellers to pony up significant amounts of money to make renovations before selling. Her marketplace is very high-end Marin County in the San Francisco Bay area.…
How to Get a Better Open Rate on Email Newsletters
A good open rate for email newsletters is between 18% and 23%. If your email real estate newsletter (or any other business newsletter) rates are below that, or if you’d like to do even better than average, here are four ways to improve your open rates: 1. Use a compelling subject line. Subject lines must…
How to Get a Hesitant Home Buyer off the Fence
Have you ever had a home buyer “disappear” on you? Or had clients who dragged their feet, and you felt like you were the only one invested in them buying? Or had clients who toured 5,000 homes and still couldn’t make up their minds? You can be forgiven for throwing up your hands and walking…
Get More Clients: Info Box Flyer Marketing
In real estate, Info-Box Flyer marketing works because home buyers are not always willing to call and speak to a live person just to satisfy their curiosity. Your flyer will break the ice and give them a reason to engage with you that goes beyond the property right in front of them. There is a…
