How many deals should your real estate newsletters generate?

Real estate agents like things to happen in a big way. We want a big income. We help people through the biggest transaction of their lives. We work big hours. We take big risks with our family’s fortunes. We spend big, too. In fact, it can seem like we’re spending ourselves right into a big…

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Best names for a real estate newsletter

Books are often judged by their titles, right? A good example is Think and Grow Rich. Sound easy and compelling. Just three little words, strung together into an idea so big that it made Napoleon Hill’s career. Can the same be said of a real estate newsletter? Do your clients care what you name your…

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Top 7 ways to keep your real estate newsletters out of spam

As a real estate agent (or any independent business person), if you’re not emailing your past clients and leads, then there’s a good chance you’re invisible to them. And even if you are emailing them, if your newsletters are going into their spam folder, then you’re still missing that vital connection. To stay top of…

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The Key to Converting More Open House Clients

Do you love looking at houses? Most people do. There’s something almost alive about houses that makes us want to engage with them. We say a house feels good or bad, inviting, cold, or warm. We say a house has good bones, could use a facelift, or needs some love. It’s one of the reasons…

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What is a real estate newsletter?

I’ve noticed that not everyone sees the concept of “real estate newsletter” the same way, and that can cause some confusion. Some agents see real estate newsletters as hard-copy, old-fashioned printed newsletters. Others see them as email marketing content sent to a list of internet leads. Still others see them as email “blasts” of new…

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