How to Get a Better Open Rate on Email Newsletters

A good open rate for email newsletters is between 18% and 23%. If your email real estate newsletter (or any other business newsletter) rates are below that, or if you’d like to do even better than average, here are four ways to improve your open rates: 1. Use a compelling subject line. Subject lines must…

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How to Get a Hesitant Home Buyer off the Fence

Have you ever had a home buyer “disappear” on you? Or had clients who dragged their feet, and you felt like you were the only one invested in them buying? Or had clients who toured 5,000 homes and still couldn’t make up their minds? You can be forgiven for throwing up your hands and walking…

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Get More Clients: Info Box Flyer Marketing

In real estate, Info-Box Flyer marketing works because home buyers are not always willing to call and speak to a live person just to satisfy their curiosity. Your flyer will break the ice and give them a reason to engage with you that goes beyond the property right in front of them. There is a…

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Leverage Your Limited Resources to Generate Real Estate Leads

I used to edit a segment of a website where agents sent in their most highly leveraged marketing ideas…where the investment is very low and the return relatively high. One strategy was the windshield postcard strategy. For every dollar the agent had spent ($35), it returned $321, for a 1:321 ROI. In this case, an…

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Build ‘canned’ personal emails into your real estate drip campaigns

We’re all familiar with the problem of converting online real estate leads. What to send, how to get them to contact you back, how to stand out, how to build trust through email, etc. So during a Facebook group discussion the other day, I was delighted to hear a new idea. One agent (with his…

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