This post is about monthly real estate newsletters sent for the purpose of client retention and follow-up, not for internet lead conversion. For the difference, see: What is a real
I used to edit a segment of a website where agents sent in their most highly leveraged marketing ideas...where the investment is very low and the return relatively high.
One strategy
Everyone loves referrals. They're possibly the best way to get clients now, as well as to fill a pipeline with future clients. But not everyone gets referrals, or even understands
A customer cancelled her real estate newsletter account yesterday. The reason? She's "too busy and doesn't need it right now." Of course, we cancelled the account without question, but I
As with any kind of marketing, there are right and wrong ways to do real estate newsletters.
As a real estate agent, I've had enormous success with my real estate newsletters,
There's nothing as wonderful as a public endorsement by a real estate client...especially when a buyer calls and says the magic words, "I read about you on Zillow (Trulia/Redfin/Your Company's