In Real Estate Are Print or Email Newsletters Better?
This post is about monthly real estate newsletters sent for the purpose of client retention and follow-up, not for internet lead conversion. For the difference, see: What is a real
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Real estate marketing essentials
Low on Funds? Use These Techniques to Generate Real Estate Leads
I used to edit a segment of a website where agents sent in their most highly leveraged marketing ideas...where the investment is very low and the return relatively high. One strategy
How to Get a Few Quick Real Estate Clients
Everyone loves referrals. They're possibly the best way to get clients now, as well as to fill a pipeline with future clients. But not everyone gets referrals, or even understands
Is It Worthwhile Following Up with Real Estate Clients?
A customer cancelled her real estate newsletter account yesterday. The reason? She's "too busy and doesn't need it right now." Of course, we cancelled the account without question, but I
3 Reasons Your Real Estate Newsletters Might Not Work
As with any kind of marketing, there are right and wrong ways to do real estate newsletters. As a real estate agent, I've had enormous success with my real estate newsletters,
Brilliant Ways to Toot Your Own Horn in Real Estate Newsletters
There's nothing as wonderful as a public endorsement by a real estate client...especially when a buyer calls and says the magic words, "I read about you on Zillow (Trulia/Redfin/Your Company's