In Real Estate Are Print or Email Newsletters Better?
This post is about monthly real estate newsletters sent for the purpose of client retention and follow-up, not for internet lead conversion. For the difference, see: What is a real estate newsletter? Over the years, I’ve gone back and forth on the idea print vs. email newsletters for client retention. Today in 2019 I can…
How Real Estate Newsletters Are Like Fundraising Newsletters
Recently while I was doing research on the differences between real estate email newsletters and print newsletters, I came across an interesting parallel to the real estate industry in the “industry” of fundraising. Like real estate agents, organizations that solicit donations have a long marketing horizon. Well-qualified donors tend to give repeatedly, but only over…
PRINTING & MAILING
