5 Ways to Geographically Farm a Neighborhood with Real Estate Newsletters

real estate newsletter flyer insert

About half of our real estate newsletter subscribers use a print newsletter. Some use it as their only newsletter, and others use print in addition to email newsletters. Some agents send print newsletters to their “A” List and email newsletters to everyone else. Others send print to their entire database of several hundred people.  A……

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Is It Worthwhile Following Up with Real Estate Clients?

A customer cancelled her real estate newsletter account yesterday. The reason? She’s “too busy and doesn’t need it right now.” Of course, we cancelled the account without question, but I was itching to scream NO! Not for us, but for her. I recall when the real estate market was starting to take a dive in……

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Can You Really Build Relationships with Your Real Estate Newsletter?

The answer to this question is linked to the question of who is on your newsletter list. If you’ve already started a relationship with someone, then there’s a good chance that they’ll want to know you better. They’ll look to your newsletter to stay connected with the quirky, fun, interesting person they met in person,……

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The Best Content for a Real Estate Newsletter

As someone who writes real estate content for a living, I am fairly fine-tuned to the nuances of content marketing. One of the guiding principles of my work is that the end-goal of your marketing determines the kind of content you need to include. A real estate blog, for example, is intended to bring people……

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Why Our Real Estate Newsletter Ain’t that Pretty

I see a lot of real estate newsletters, because I’m always trying to improve our Fast Newsletters product–the content, the look, and the ease of customization. I want to provide the best client newsletter for real estate agents, at the best price. Period! I have heard objections that the Fast Newsletter doesn’t have a high-end……

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