Low on Funds? Use These Techniques to Generate Real Estate Leads

I used to edit a segment of a website where agents sent in their most highly leveraged marketing ideas…where the investment is very low and the return relatively high. One strategy was the windshield postcard strategy. For every dollar the agent had spent ($35), it returned $321, for a 1:321 ROI. In this case, an…

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real estate newsletter flyer insert

5 Ways to Geographically Farm a Neighborhood with Real Estate Newsletters

About half of our real estate newsletter subscribers use a print newsletter. Some use it as their only newsletter, and others use print in addition to email newsletters. Some agents send print newsletters to their “A” List and email newsletters to everyone else. Others send print to their entire database of several hundred people.  A…

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