4 Tips for Getting Client Referrals from Email Newsletters

If you’re a real estate agent or small home services business owner, there is no better ROI in marketing than email newsletters, because the cost is so low compared to the return you get. But just like other kinds of marketing, the real value comes from how you use them. Here are four tips for…

More →

The Best Content for Real Estate Newsletters

Are you getting any business from sending newsletters? For some real estate agents and other small business owners, the answer is yes. They have real ROI (return on investment) proof to show. But for many others, the answer is no—or they’re not sure. Either they’re not getting any business, or they’re not measuring their results.…

More →

Quick Ways to Make Your Real Estate Newsletters Fun and Local

When we think of being hyper-local, we tend to think about adding real estate statistics, listings, or a local blog post. But there are other ways to create a “community-Realtor” (or contractor, lender, home inspector, etc.) effect, giving you and your business a familiar, sociable, and approachable feeling. 1. Use a “where in the community”…

More →

Creative Email Newsletter Content Ideas that Really Connect

Before sending another filler email, like “How to Stage Your Home on a Budget,” or “5 Ways to Polish Your Mirrors,” consider using email campaigns that stand out from the crowd and generate real engagement with your real estate leads and clients. If you’re one of the thousands of Realtors sending email campaigns, then you’re…

More →