How to Get People to Open Your Email Newsletters

A good open rate for email newsletters is between 18% and 23%. If your email real estate newsletter (or any other business newsletter) rates are below that, or if you'd

Got a Hesitant Home Buyer? Here’s How to Help them Make a Decision

Have you ever had a home buyer "disappear" on you? Or had clients who dragged their feet, and you felt like you were the only one invested in them buying?

Spice Up Email Newsletters with Ultra Short Personal Stories

For real estate agents and home service providers (remodeling contractors, carpet cleaners, electricians, etc), your personality is often what makes someone like working with you, not just your prices or

Could you get 30 real estate referrals per year?

If referrals make the best clients, and if referrals are the best way to build a sustainable real estate business, then why don't more agents do what's necessary to get

5 Ways to Geographically Farm a Neighborhood with Real Estate Newsletters

About half of our real estate newsletter subscribers use a print newsletter. Some use it as their only newsletter, and others use print in addition to email newsletters. Some agents

What makes me want to open your email? Comparing Subject Lines

Everyday I get around 68 emails in my junk account. You know the drill. As I scan down the list each morning, I recognize the names of most of the senders,

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