The Best Content for Real Estate Newsletters

Are you getting any business from sending newsletters? For some real estate agents and other small business owners, the answer is yes. They have real ROI (return on investment) proof to show. But for many others, the answer is no—or they’re not sure. Either they’re not getting any business, or they’re not measuring their results.……

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Quick Ways to Make Your Real Estate Newsletters Fun and Local

When we think of being hyper-local, we tend to think about adding real estate statistics, listings, or a local blog post. But there are other ways to create a “community-Realtor” (or contractor, lender, home inspector, etc.) effect, giving you and your business a familiar, sociable, and approachable feeling. 1. Use a “where in the community”……

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How to Get People to Open Your Email Newsletters

A good open rate for email newsletters is between 18% and 23%. If your email real estate newsletter (or any other business newsletter) rates are below that, or if you’d like to do even better than average, here are four ways to improve your open rates: 1. Use a compelling subject line. Subject lines must……

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Get More Clients by Using the Back Side of Your Info Box Flyers

In real estate, Info-Box Flyer marketing works because home buyers are not always willing to call and speak to a live person just to satisfy their curiosity. Your flyer will break the ice and give them a reason to engage with you that goes beyond the property right in front of them. There is a……

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Low on Funds? Use These Techniques to Generate Real Estate Leads

I used to edit a segment of a website where agents sent in their most highly leveraged marketing ideas…where the investment is very low and the return relatively high. One strategy was the windshield postcard strategy. For every dollar the agent had spent ($35), it returned $321, for a 1:321 ROI. In this case, an……

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