In Real Estate Are Print or Email Newsletters Better?
This post is about monthly real estate newsletters sent for the purpose of client retention and follow-up, not for internet lead conversion. For the difference, see: What is a real
4 Tips for Getting Client Referrals from Email Newsletters
If you're a real estate agent or small home services business owner, there is no better ROI in marketing than email newsletters, because the cost is so low compared to
The Best Content for Real Estate Newsletters
Are you getting any business from sending newsletters? For some real estate agents and other small business owners, the answer is yes. They have real ROI (return on investment) proof
Fun & Easy Local Content Ideas for Your Real Estate Newsletter
Get Real with Your Real Estate Newsletters
A client-retention real estate newsletter should remind people why they like and trust you. One way to do that is by "being real" with
How to Convince a Seller to Remodel before Selling
Can you convince sellers to remodel first?
Did you see that Inmann article by Gill South about Tracy McLaughlin? (https://www.inman.com/2017/09/13/agent-transforms-unsellable-homes-into-chic-money-machines/) Tracy is a top producer who specializes in getting sellers to
How to Get People to Open Your Email Newsletters
A good open rate for email newsletters is between 18% and 23%. If your email real estate newsletter (or any other business newsletter) rates are below that, or if you'd