Real Estate Newsletter Strategies with Higher ROI

Our company has been in the real estate newsletter business for nearly two decades, and we know anecdotally that real estate newsletters work. Unfortunately, there isn’t a lot of hard data to back that up, and here’s why: When we’ve attempted to survey our newsletter subscribers for quantitative data, we haven’t been able to control…

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What Do Search Results Say about You as a Real Estate Agent?

Periodically, we need to locate one of our real estate newsletter subscribers on the internet. Usually that happens when an agent changes offices and forgets to update us with their new contact information. To find them, we run an internet search. Surprisingly, there are many times when we find few traces of them online. And…

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real estate newsletter flyer insert

5 Ways to Geographically Farm a Neighborhood with Real Estate Newsletters

About half of our real estate newsletter subscribers use a print newsletter. Some use it as their only newsletter, and others use print in addition to email newsletters. Some agents send print newsletters to their “A” List and email newsletters to everyone else. Others send print to their entire database of several hundred people.  A…

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What makes me want to open your email? Comparing Subject Lines

Everyday I get around 68 emails in my junk account. You know the drill. As I scan down the list each morning, I recognize the names of most of the senders, because I did opt in to get their emails. Even so, I only open a small fraction of them, maybe two. Maybe one. Often…

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email marketing panel discussion

15 Things You Might Not Know about Email Marketing for Your Real Estate (or Any Other) Business

In the pursuit of more knowledge about marketing with real estate newsletters, I attended an SEO meeting last night in San Diego. Four specialists conducted a panel discussion about the issues of personalization, deliverability, and content in email marketing. The perspective was refreshingly practical, coming from experts in the trenches who are charged with doing…

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