Can You Really Build Relationships with Your Real Estate Newsletter?

The answer to this question is linked to the question of who is on your newsletter list. If you’ve already started a relationship with someone, then there’s a good chance that they’ll want to know you better. They’ll look to your newsletter to stay connected with the quirky, fun, interesting person they met in person,…

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The Best Content for a Real Estate Newsletter

As someone who writes real estate content for a living, I am fairly fine-tuned to the nuances of content marketing. One of the guiding principles of my work is that the end-goal of your marketing determines the kind of content you need to include. A real estate blog, for example, is intended to bring people…

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Brilliant Ways to Toot Your Own Horn in Real Estate Newsletters

There’s nothing as wonderful as a public endorsement by a real estate client…especially when a buyer calls and says the magic words, “I read about you on Zillow (Trulia/Redfin/Your Company’s Website, etc.). Can you help me?” That’s a great feeling! But there’s another place you could use endorsements…and that’s to generate referrals from your past…

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Why Our Real Estate Newsletter Ain’t that Pretty

I see a lot of real estate newsletters, because I’m always trying to improve our Fast Newsletters product–the content, the look, and the ease of customization. I want to provide the best client newsletter for real estate agents, at the best price. Period! I have heard objections that the Fast Newsletter doesn’t have a high-end…

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Good Real Estate Newsletter Titles

We’ve heard that books are often judged by their titles, but does that go for newsletters, too, in particular for real estate newsletters? The answer is…somewhat. There is no hard research into the efficacy of newsletter titles. We can’t say for sure that a newsletter gets opened or ignored based on it’s title. However, there…

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