Brilliant Ways to Toot Your Own Horn in Real Estate Newsletters

There’s nothing as wonderful as a public endorsement by a real estate client…especially when a buyer calls and says the magic words, “I read about you on Zillow (Trulia/Redfin/Your Company’s Website, etc.). Can you help me?” That’s a great feeling! But there’s another place you could use endorsements…and that’s to generate referrals from your past…

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Why Our Real Estate Newsletter Ain’t that Pretty

I see a lot of real estate newsletters, because I’m always trying to improve our Fast Newsletters product–the content, the look, and the ease of customization. I want to provide the best client newsletter for real estate agents, at the best price. Period! I have heard objections that the Fast Newsletter doesn’t have a high-end…

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Good Real Estate Newsletter Titles

We’ve heard that books are often judged by their titles, but does that go for newsletters, too, in particular for real estate newsletters? The answer is…somewhat. There is no hard research into the efficacy of newsletter titles. We can’t say for sure that a newsletter gets opened or ignored based on it’s title. However, there…

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Choose the Right Real Estate Newsletter for Your Business

There’s no question that newsletters are the key to retaining lifetime clients and generating increasing numbers of referrals. Suppose a Top Producer were to call you today and say she is retiring after twenty years in the business. She offers to sell you her list of past clients and referral sources. Her list consistently generates…

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How Real Estate Newsletters Are Like Fundraising Newsletters

Recently while I was doing research on the differences between real estate email newsletters and print newsletters, I came across an interesting parallel to the real estate industry in the “industry” of fundraising. Like real estate agents, organizations that solicit donations have a long marketing horizon. Well-qualified donors tend to give repeatedly, but only over…

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