Is It Worthwhile Following Up with Real Estate Clients?

A customer cancelled her real estate newsletter account yesterday. The reason? She’s “too busy and doesn’t need it right now.” Of course, we cancelled the account without question, but I was itching to scream NO! Not for us, but for her. I recall when the real estate market was starting to take a dive in…

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3 Reasons Your Real Estate Newsletters Might Not Work

As with any kind of marketing, there are right and wrong ways to do real estate newsletters. As a real estate agent, I’ve had enormous success with my real estate newsletters, and I’m not the only one. A lot of agents say their newsletters return thousands of dollars for every dollar spent. But newsletters don‘t…

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Can You Really Build Relationships with Your Real Estate Newsletter?

The answer to this question is linked to the question of who is on your newsletter list. If you’ve already started a relationship with someone, then there’s a good chance that they’ll want to know you better. They’ll look to your newsletter to stay connected with the quirky, fun, interesting person they met in person,…

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The Best Content for a Real Estate Newsletter

As someone who writes real estate content for a living, I am fairly fine-tuned to the nuances of content marketing. One of the guiding principles of my work is that the end-goal of your marketing determines the kind of content you need to include. A real estate blog, for example, is intended to bring people…

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Brilliant Ways to Toot Your Own Horn in Real Estate Newsletters

There’s nothing as wonderful as a public endorsement by a real estate client…especially when a buyer calls and says the magic words, “I read about you on Zillow (Trulia/Redfin/Your Company’s Website, etc.). Can you help me?” That’s a great feeling! But there’s another place you could use endorsements…and that’s to generate referrals from your past…

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