Tag Archives: custom real estate newsletters

Quick Ways to Make Your Real Estate Newsletters Fun and Local

When we think of being hyper-local, we tend to think about adding real estate statistics, listings, or a local blog post. But there are other ways to create a “community-Realtor” (or contractor, lender, home inspector, etc.) effect, giving you and your business a familiar, sociable, and approachable feeling. 1. Use a “where in the community”……

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5 Ways to Geographically Farm a Neighborhood with Real Estate Newsletters

About half of our real estate newsletter subscribers use a print newsletter. Some use it as their only newsletter, and others use print in addition to email newsletters. Some agents send print newsletters to their “A” List and email newsletters to everyone else. Others send print to their entire database of several hundred people.  A……

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How to Make Pre-Written Real Estate Newsletters More Relevant

Pre-written real estate newsletters provide a valuable service to real estate agents, saving them gobs of time and money, contributing to their brand, maintaining consistency, and for many, providing their only form of follow-up marketing. But because pre-written newsletters are by necessity somewhat generic–even if they are interesting–they may ring a bit bland to past……

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3 Reasons Your Real Estate Newsletters Might Not Work

As with any kind of marketing, there are right and wrong ways to do real estate newsletters. As a real estate agent, I’ve had enormous success with my real estate newsletters, and I’m not the only one. A lot of agents say their newsletters return thousands of dollars for every dollar spent. But newsletters don‘t……

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Brilliant Ways to Toot Your Own Horn in Real Estate Newsletters

There’s nothing as wonderful as a public endorsement by a real estate client…especially when a buyer calls and says the magic words, “I read about you on Zillow (Trulia/Redfin/Your Company’s Website, etc.). Can you help me?” That’s a great feeling! But there’s another place you could use endorsements…and that’s to generate referrals from your past……

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