How to Convince a Seller to Remodel before Selling

Can you convince sellers to remodel first? Did you see that Inmann article by Gill South about Tracy McLaughlin? (https://www.inman.com/2017/09/13/agent-transforms-unsellable-homes-into-chic-money-machines/) Tracy is a top producer who specializes in getting sellers to pony up significant amounts of money to make renovations before selling. Her marketplace is very high-end Marin County in the San Francisco Bay area.……

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How to Get People to Open Your Email Newsletters

A good open rate for email newsletters is between 18% and 23%. If your email real estate newsletter (or any other business newsletter) rates are below that, or if you’d like to do even better than average, here are four ways to improve your open rates: 1. Use a compelling subject line. Subject lines must……

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Get More Clients by Using the Back Side of Your Info Box Flyers

In real estate, Info-Box Flyer marketing works because home buyers are not always willing to call and speak to a live person just to satisfy their curiosity. Your flyer will break the ice and give them a reason to engage with you that goes beyond the property right in front of them. There is a……

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Low on Funds? Use These Techniques to Generate Real Estate Leads

I used to edit a segment of a website where agents sent in their most highly leveraged marketing ideas…where the investment is very low and the return relatively high. One strategy was the windshield postcard strategy. For every dollar the agent had spent ($35), it returned $321, for a 1:321 ROI. In this case, an……

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Spice Up Email Newsletters with Ultra Short Personal Stories

For real estate agents and home service providers (remodeling contractors, carpet cleaners, electricians, etc), your personality is often what makes someone like working with you, not just your prices or great service. Using email newsletters to remind people of why they like you is easy and almost free, and should be a staple of your……

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