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Email Marketing Tips
July 31, 20150Comments

15 Things You Might Not Know about Email Marketing for Real Estate

In the pursuit of more knowledge about marketing with real estate newsletters, I attended an SEO meeting last night in San Diego. Four specialists conducted a panel discussion about the
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Print Newsletter Tips & Tricks
July 31, 20150Comments

How to Make Pre-Written Real Estate Newsletters More Relevant

Pre-written real estate newsletters provide a valuable service to real estate agents, saving them gobs of time and money, contributing to their brand, maintaining consistency, and for many, providing their
Real Estate Business Acumen
Real Estate Marketing Ideas
June 30, 20150Comments

Is It Worthwhile Following Up with Real Estate Clients?

A customer cancelled her real estate newsletter account yesterday. The reason? She's "too busy and doesn't need it right now." Of course, we cancelled the account without question, but I
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Real Estate Marketing Ideas
April 17, 20150Comments

3 Reasons Your Real Estate Newsletters Might Not Work

As with any kind of marketing, there are right and wrong ways to do real estate newsletters. As a real estate agent, I've had enormous success with my real estate newsletters,
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Email Marketing Tips
February 16, 20150Comments

Can You Really Build Relationships with Your Real Estate Newsletter?

The answer to this question is linked to the question of who is on your newsletter list. If you've already started a relationship with someone, then there's a good chance that
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Print Newsletter Tips & Tricks
October 30, 20140Comments

The Best Content for a Real Estate Newsletter

As someone who writes real estate content for a living, I am fairly fine-tuned to the nuances of content marketing. One of the guiding principles of my work is that
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